Code of Conduct
Our commitments as the practice of Mr. Ashok Gupta, AMFI Registered Mutual Fund Distributor.
Last updated: 17 September 2026
We follow the AMFI Code of Conduct for Intermediaries and SEBI regulations applicable to mutual fund distributors. In summary, we will:
- Act in the interest of investors and with honesty, integrity and fairness.
- Disclose all material information, including our commission, and not conceal risk factors.
- Provide full and latest scheme information: SID, SAI and KIM.
- Not give any assurance of returns, and not use misleading statements or comparisons.
- Not rebate commission, offer gifts or induce investors to churn investments.
- Maintain confidentiality of investor information.
- Carry out KYC and follow anti-money laundering requirements.
- Not accept cash for mutual fund investments beyond what regulations permit, and ensure payments go directly to the scheme.
- Keep our ARN and EUIN valid, and quote them on applications.
- Promptly attend to investor complaints and keep a record of them.
- Refrain from misrepresentation, including describing ourselves as an adviser.
For insurance, we follow the IRDAI code of conduct for insurance agents, including clear explanation of policy terms and not soliciting through misrepresentation.
